Transitioning from an SEO company to a Digital Marketing Company is a leap of faith. But we have no choice. I am just glad that my visionary husband led our team to that transition before it’s too late. And God is pushing us even further, He’s preparing us to transfer to a bigger office.
On my end, this means that I can no longer hold on to my excuse of not having enough Marketing skills and knowledge. I’ve read a couple of Marketing books though, but I don’t think that’s enough. I have to have the right training and experience to do Marketing.
Fast forward to now, I am trying to establish a process for creating a digital marketing strategy while I am helping the company create our Marketing Plan. Clap clap clap…
It took a lot of courage from me to start from scratch and embrace the idea that I have to do Marketing as well. It’s a long way for me though, I have to stretch myself even more.
As they say, “It’s better not to know things sometimes” because now I am thinking about how to grow the company which used to be solely my husband’s concern. Hah!
Seriously, looking at the growth-share matrix, I am seeing our company as a “Star”. (A star is a unit with high market share in a fast-growing industry. Stars require high funding to fight competitions and maintain a growth rate.) This means that we need to have a “Cash Cow” business unit that will fund this Star.
What could our cash cow be if our main business is a Star?
To Be Continued…