My financial journey 4

You may ask, how long have you been doing business? Were you successful the first time?

As I’ve mentioned probably for a number of times already, I never imagined myself being a full-time business owner, or at least not this soon. I envisioned myself climbing up the corporate ladder until I enjoy the perks of being part of the top management. It was my husband who cannot keep still in the corporate world and embraced a number of opportunities presented to him. It was a challenge for both us because we have different risk appetites. Those businesses failed btw. I’ve seen loopholes, my husband gained wisdom.

We realized, as husband and wife, that if we wanted to be business partners, we have to meet somewhere. It took a while for us to finally accept our differences and use it as our advantage. Being a control-freak, analytic and introvert, I have to accept where my risk-taker husband is coming from. The most effective medium that influenced my sudden change of heart is by reading business books. I tell you, I matured in months. A couple of reading, but mostly experience has taught my husband on the other hand to sometimes step-back before making a big decision. He lead the company, I prepared the path.

We’ve been doing business for a decade already. And no, we were not successful the first time.

As they say, “Fail Fast and Fail Forward.”

To Be Continued…

My financial journey 3

Transitioning from an SEO company to a Digital Marketing Company is a leap of faith. But we have no choice. I am just glad that my visionary husband led our team to that transition before it’s too late. And God is pushing us even further, He’s preparing us to transfer to a bigger office.

On my end, this means that I can no longer hold on to my excuse of not having enough Marketing skills and knowledge. I’ve read a couple of Marketing books though, but I don’t think that’s enough. I have to have the right training and experience to do Marketing.

Fast forward to now, I am trying to establish a process for creating a digital marketing strategy while I am helping the company create our Marketing Plan. Clap clap clap…

It took a lot of courage from me to start from scratch and embrace the idea that I have to do Marketing as well. It’s a long way for me though, I have to stretch myself even more.

As they say, “It’s better not to know things sometimes” because now I am thinking about how to grow the company which used to be solely my husband’s concern. Hah!

Seriously, looking at the growth-share matrix, I am seeing our company as a “Star”. (A star is a unit with high market share in a fast-growing industry. Stars require high funding to fight competitions and maintain a growth rate.) This means that we need to have a “Cash Cow” business unit that will fund this Star.

 

BCG Matrix

 

What could our cash cow be if our main business is a Star?

To Be Continued…

My financial journey 2

So where am I now on my financial journey?

I used to think that I’m already at my peak. From an employee trying to make ends meet, to a business owner of a Digital Marketing Company, Coffeeshop and an Independent Distributor of Royale. My family and I are definitely enjoying a lot of things we couldn’t afford before. But are we having an easy life? Hell no! If we stop what we’re doing right now, we definitely won’t last.

That made me realize that I may have climbed a few steps up, I am still far from my peak.

For years I’ve done a lot of different things for the business. I managed things where I’m good at; managing processes, handling the financial, doing accounting, admin, planning, strategizing and all those boring stuff lol. I avoided the marketing side because I told myself I don’t have the skills. Managing business has taught me a lot. It’s like opening another eye that has always been closed before. (Hopefully not the third eye lol)

And I didn’t stop there, I fed myself more knowledge and information through reading, letting my eyes open wider.

I realized, instead of focusing only on my strengths, why not work on my weaknesses as well. I cannot continue doing what I am doing now if I wanted to create big things. I have to do more, be more. This is getting more exciting.

Btw, you may ask why am I sharing this journey. Well, the least thing I can do now is to share my positivity as I tell my Rugs-to-getting-there story until I finally become RICH. Who knows I might inspire someone to start their journey as well.

competition

Picture taken from the internet

To Be Continued…

My financial journey

I have always been a simple person. “White shirt and jeans with minimal accessories” is my favorite outfit. I don’t easily get fascinated with material things. I don’t have problem delaying gratification. I buy expensive things because I have to, for business’ sake, not to pacify myself or impress another.

This must be the reason why my husband asked me recently, “Why do you want to be a multi-millionaire?” He just blurted it out while we were discussing Strategic Plan for my health and wellness business. My initial answer was, “I want to have financial freedom.” And he asked again, “Why?” (My husband can be annoying sometimes lol). It took me a while to answer. I am a thinker, I probed deeper. My initial answer would have been, “I wanted to travel anytime I want, business class plus five star hotel and bring everyone along. I want to fund a bigger office to hire more people and provide them the best compensation one could imagine. I want to ensure good future for my kids. I don’t want to worry about growing old.” This time it was me asking myself, “Why?” (Can you imagine the impatience building up on my husband as he waits for my reply? Good thing he has his phone with him and decided to be online while waiting) I let the question die.

But deep inside, the question lingered for days until I realized that my husband asked me a wrong question.

“Being a multi-millionaire is not my objective, but creating something BIG is.”

To Be Continued…